I’m not really a super Facebook person, which I only spend around an hour on Facebook each day, and I’m pretty sure my mum spends more time on FB than me.
The same happens in US, where moms spend more time on the internet than on television and radio, with around 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research.
source: Edison Research
According to the survey, more than 9 in 10 moms use social media. From what I normally see on Facebook, I find that many moms love to share the moments, videos and pictures of their babies on their homepage.
The fact that more parents and even grandparents are adopting to social media, especially with Facebook is one of the reason why many teenagers are not as engaging anymore on Facebook, but turning to Instagram, Twitter and Snapchat, as Facebook’s Chief Financial Officer David Ebersman said teen usage of the social network decreased in the last decade. In fact, teenagers are not decreasing their time spend on social media, only to spend time on other social networks.
Few years ago, Facebook was so popular because parents haven’t learn to use it, and teenagers can post and share whatever content they like, with only their friends being able to see it, it was like a privacy of social engagement.
The switching from one social media to another, for example from Facebook to Snapchat, is actually transitioning from broadcast social media to more narrow and private media. Felicity Duncan suggests that professional and the personal are one of the reason. Young people and teenagers are more aware now of the consequences of uploading videos and photos on Facebook or LinkedIn, because it has become the standard practice for their social media profile to be checked and assessed by future employers and companies.
Previously, I’ve blogged about ‘Want to find a job on Facebook?’, it’s a new feature where companies can publish a job positing on their page, and anyone interested could click an ‘apply now’ button that leads them to a pre-populated page with that person’s detail on Facebook.
source: Minnesota pet store
Because social media, especially Facebook can be used as a tool for employers and hiring managers to find out more information about a candidate, and to see whether he/she has the qualification for the job, people are therefore more aware of what should be post on their social media.
A friend of mine, has her Facebook profile set up as public so anyone can search her name and look her up, and she is well-aware of the impact of photos and posts on social media. Therefore she manages to have a very ‘clean’ and professional manner with her online profile. While most of the time, she uses Snapchat and Instagram story to reach her friends.
Jacquelyn Smith suggests some ways that could use social media to land a job:
1. Create relevant and professional profiles for yourself
2. Use the network, and connect with others in the industry
3. Be engaged with the companies that you are interested in
4. Be known as a resource
5. Don’t ask for a job, but to make connections with the right people
6. Look for job on company Twitter feeds or Facebook page instead of job hiring website