Mom spends more time on FB than me…

I’m not really a super Facebook person, which I only spend around an hour on Facebook each day, and I’m pretty sure my mum spends more time on FB than me.

The same happens in US, where moms spend more time on the internet than on television and radio, with around 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research.

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source: Edison Research

According to the survey, more than 9 in 10 moms use social media. From what I normally see on Facebook, I find that many moms love to share the moments, videos and pictures of their babies on their homepage.

The fact that more parents and even grandparents are adopting to social media, especially with Facebook is one of the reason why many teenagers are not as engaging anymore on Facebook, but turning to Instagram, Twitter and Snapchat, as Facebook’s Chief Financial Officer David Ebersman said teen usage of the social network decreased in the last decade. In fact, teenagers are not decreasing their time spend on social media, only to spend time on other social networks.

Few years ago, Facebook was so popular because parents haven’t learn to use it, and teenagers can post and share whatever content they like, with only their friends being able to see it, it was like a privacy of social engagement.

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source: Lifebuzz

The switching from one social media to another, for example from Facebook to Snapchat, is actually transitioning from broadcast social media to more narrow and private media. Felicity Duncan suggests that professional and the personal are one of the reason. Young people and teenagers are more aware now of the consequences of uploading videos and photos on Facebook or LinkedIn, because it has become the standard practice for their social media profile to be checked and assessed by future employers and companies.

Previously, I’ve blogged about ‘Want to find a job on Facebook?’, it’s a new feature where companies can publish a job positing on their page, and anyone interested could click an ‘apply now’ button that leads them to a pre-populated page with that person’s detail on Facebook.

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source: Minnesota pet store

Because social media, especially Facebook can be used as a tool for employers and hiring managers to find out more information about a candidate, and to see whether he/she has the qualification for the job, people are therefore more aware of what should be post on their social media.

A friend of mine, has her Facebook profile set up as public so anyone can search her name and look her up, and she is well-aware of the impact of photos and posts on social media. Therefore she manages to have a very ‘clean’ and professional manner with her online profile. While most of the time, she uses Snapchat and Instagram story to reach her friends.

Jacquelyn Smith suggests some ways that could use social media to land a job:

1. Create relevant and professional profiles for yourself

2. Use the network, and connect with others in the industry

3. Be engaged with the companies that you are interested in

4. Be known as a resource

5. Don’t ask for a job, but to make connections with the right people

6. Look for job on company Twitter feeds or Facebook page instead of job hiring website

 

Hey Siri!

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image from Apple.com

‘Talking to Siri is an easier, faster way to get things done. It’s always with you – on your iPhone, iPad, Mac, Apple Watch and Apple TV – ready to help throughout your day. Ask Siri to set an alarm or a destination. Play a song or a voicemail. Send an invite or a love note. Even change the lighting in your room. And the more you use Siri, the better it knows what you need at any moment. Just say it, and Siri does it.’ — from Apple

Apple Siri was the first virtual assistant installed on smartphone, other examples of virtual assistants are Amazon Alexa and Google Assistant.

What really is a virtual assistant?

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screenshot of siri on my iPhone

‘A virtual assistant is an artificial human like representation of an organization. A virtual assistant does not only answer questions – it also tries to hold a conversation, to manage dialogues on issues’ (from Chatbots).

Most of the time when I use Siri, I was mainly looking for food just like what I did on the screenshot provided above. The other reason that I use Siri is because convenience and it saves my time from typing. What I mean by that is I can simply ask Siri to call ‘someone’ rather me scrolling through contact list and look for ‘someone’. How convenient is that!

Spending time talking on the virtual assistant because it is a good example of Artificial Intelligence (AI). When companies employ Artificial Intelligence (AI) techniques to provide assistance on users, and the trend of these intelligent personal assistants growing on the market, what it means would be how quickly AI is coping into our everyday life from Siri to self-driving cars.

Many businesses are focusing more on digital network as before, because they came to realized that many consumers are engaging more on digital platforms and social media. When most of the people are engaged and participated more in digital platforms, the data being stored on the Internet is huge, and this is where AI plays a key role. Training machine intelligence can work especially well with large and unstructured data sets because they are based on predictive analytics that get more accurate as the data behind them gets richer, according to Rangers.

Facebook with the face recognition feature, and Google with the machine translation are the examples of machine intelligence.

With such rapid growth on digital and AI, virtual assistant (for example SIRI) will recognize customers by face and voice across channels and partners by the end of 2018, 85% of customer interactions will be managed without a human and smart agents will manage 40% of mobile interactions by 2020. (from Gartner)

While I was writing this post, I was thinking if a robot posses a brain with intelligence and emotions just like us, with more advantages such as accessing to millions of data in seconds. Will robots replace human beings? And Martin Ford says:

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(from Martin Ford)

I think it is just about timing, when AI can replace most of the human workers, especially in jobs that are repetitive, such as manufacturing products in factories because these works do not require high level of knowledge. However, AI will continuously grow as it keep learning, so sooner or later, no only repetition work, but AI could also handle knowledge-based work.

Zoe Ferguson suggests that jobs that are at potential high risk being replaced are simple physical and manual work such as operating machines in factories or farming, then came to accountants, lawyers and even financial services.

From the data given by NS workforce jobs survey for employment shares (2016), the top few jobs that are at potential high risk are jobs that those that Zoe Ferguson suggests in her article, jobs that are simple and can operate based on the knowledge-based AI, as on the market today, warehouse management and self-drive already existed.

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source: NS workforce jobs survey for employment shares (2016)

Ad blocking phenomenon on mobile

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source from GitRightStik

There is a whole list of things we do with our mobile, and most of us would have our mobile everywhere with us also because it is the most personal device we own. The fact that we keep our mobile with us anytime and anywhere, mobile then become an effective way for marketers and companies to reach us because messages sent to mobile devices have a high chance of being seen and accessed within a short time.

Mobile has a huge impact on businesses because it is so convenience then people can just look up anything on the Internet on their mobile. What consumers want from a business is the real-time, hyper-relevant experiences with meaningful of contextual information, suggested by Rachel and Noah.

Mobile marketing definitely is an effective way for business to reach out to its customers, however too much ads for us as consumers are annoying. In a survey conducted by AdBlock Plus, ads on mobile phone rated NUMBER 2 on a dislike scale, with online pop-up ads rated as the most dislike advertising.

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Ad blocking apps have always been widely used on laptop and desktop, but this phenomenon of blocking ads is growing on mobile devices. It then become contradicting when more businesses and companies are trying to reach to a broader level of consumers with more ads created, while consumers are using ad blocking apps to block most of the ads. Note that the ad blocking trend is growing on mobile devices by Page Fair 2016 Mobile Adblocking Report.

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source: Page Fair 2016 Mobile Adblocking Report

One of the reason that ad blocking trend is growing on mobile devices is related to the content of the ad. No one wants to watch a one minute long ad when the content is needless and “bad”. As we can see from the image below, 49% of the people agreed that they would like to filter out the really obnoxious ads, and 50% agreed that they would filter ads instead of blocking all the ads completely.

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source:Page Fair 2016 Mobile Adblocking Report

I think the growing of ad blocking trend could be really challenging for marketers and businesses, because they would need to understand the reason behind the rejection of ads, of why consumers are pushing advertisements on mobile away. Besides, businesses and marketers should be aware of what content is presented in an ad, as the above statistics suggest that obnoxious, annoying and useless ads are those that consumers wanted to block out the most.Screen Shot 2017-05-02 at 7.23.42 PM.png

Just an interesting fact: Google as one of the most popular search engines, is successful in a way that it ‘punish sites that use annoying pop-up ads’ according to Jacob Kastrenakes. When it says punish, it means that the website that uses pop-up ads have the possibility of being ranked lower in the Google’s ranking algorithm.

“Customer experience is the new marketing” – Steve Cannon

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image from MAU Vegas 2016

What will you do when Coles, Woolworths, 7-11 and Aldi are all selling Pringles on the same price? Which one will you buy from?

I will always go back to the one that offers me a better service and experience than others, and I think that most people would not go back to the store that delivers bad or poor customer experience, unless it is really cheap I guess.

Customer experience are becoming more and more critical for businesses and companies with Forrester data shows that 72% of businesses say that improving the customer experience is their top priority, because what the customer experience really tell a company is whether it’s customers are happy with the product/service or not.

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image from Linkedin

Adam Richardson defines customer experience as ‘the sum-totality of how customers engage with the company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer’. Marketing is all about customers and customers are the one that have power to choose between products and companies, it is therefore essential for companies to maintain a positive customer experience.

According to Ross Beard, the marketing team at Client Heartbeat, there are 7 reasons why customer experience is increasingly important:

  1. improves customer satisfaction
  2. Fosters repeat customers and customer loyalty
  3. Increases customer advocacy and referrals
  4. Reduces customer churn
  5. creates a competitive advantage
  6. Increases revenue and sales
  7. Builds stronger customer relationships

Click here to get more detail on the article by Ross Beard.

I recommend you to go have a look at this article talking about how customer experience is becoming more important than product!

https://www.getcloudcherry.com/blog/competition-customer-experience/

 

social media nightmare for ‘United’

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image from ME.ME

I think lots of you might have read the news about United dragging a passenger off the place because of the overbooking situation.

The video of how the passenger was being dragged off has been spreading all over the social media, with many of my friends retweeting on Twitter and sharing on Facebook. As the video has gone viral on the internet, United Airline’s brand image has been damaged and the company has loses $1.3 billion in market value in only 1 day, according to new.com.au

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image from Rogelio Garcia Lawyer’s twitter

What am I trying to point out with this, is that social media could be a great tool for companies to reach out to a large market of customers, to grab customers’ attention, building brand image, but it could also ruin the reputation of the company, just like the case of United Airline. As the video of the Asian man being dragged violently was spread, hashtags such as #NewUnitedAirlinesMottos and #BoycottUnitedAirlines have been the number 1 hashtags on Twitter.

Mike Kelly suggests that social media platform like Facebook, Twitter provide the perfect opportunity to take advantage of word of mouth, because it is more likely that individuals like me or you, would trust and listen to the opinions of peers rather than from company advertising. Just like the case for United, people eventually expressed their anger through social media, sharing and retweeting the video and their feelings.

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image from Facebook page of United

How the customers behavior and react to companies are really important because they are the one that select, purchase, use or even disposed products and services. As the viral video got multi-million watched, United now would have to plan ahead their marketing strategies to convince their customers and to rebuild an image and reputation.

It would be challenging for United Airline to restore their brand image, what way/strategy will you use if you are the CEO of United Airline?

Do you shop more online or in-store?

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image from Pinterest

I think this is a really interesting question to ask ourselves, whether we shop more online or in shopping mall nowadays.

We know that the definition of marketing is constantly changing, and digital marketing is becoming significantly important for marketers and businesses. One of the reason that digital marketing has become so important is because of how consumers’ shopping habits changed over time. There are people like me, who don’t really shop in malls anymore, but doing online shopping or browsing online stores almost every night. But there are still people who love the feeling of walking in malls, being able to see and feel the products, or just love talking to in-store staffs!

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image from Pinterest

Are you like me who prefer browsing and shopping online? Or do you still prefer shopping in malls?

It’s important to understand why there are people like me, that prefer doing everything online, because then marketers and businesses would have to change their marketing approach in order to align with different customers. According to Kristen Gramigna, online shopping comparatively requires lower effort than shopping in malls, but customer expectations remain on the same level.

Kristen suggests that online shopping provides:
1. customers a more variety of choice             (I agree)
2. transparency about inventory levels             (I agree)
3. the ability to research prices                           (I agree)
4. looking through customer reviews                 (I agree)
5. being offered promotional offers                     (I agree)

In order to be able to attract new consumers and at the same time hold on to current customers, businesses and marketers ‘needed to create a positive customer experience for consumers, by designing for the finger and making it easier for customer to browse via their mobile devices’, said IBM Online Retail Index. And I do think that this is essential for a company, because us, as consumers have been largely influenced by technology. The fact that hundreds of reviews came up when I search for this particular product online, so that I can really knowing the truth of this product but not only persuade by the word-of-mouth of in-store staffs.

Below is a video I found from Business Insider, talking about the shifts from malls to eCommerce and online channels.

Any thoughts pop up to your mind after watching this video?

I straight away thought of Chaddy, which they re-opened last year in October, with the largest Hoyts on level 4, a Lego World coming soon, fancy decorations and a variety of stores, which are the experimental attractions Emily Cohn talked about in the video, in order to bring more and more customers in.

No more mid-roll ads

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image from https://imgflip.com/i/50k72

Just like what I said in the title, ‘NO MORE MID-ROLL ADS’

In case some of you may have no idea about ‘mid-roll ads’, it is a new ad feature of Facebook. How does it work? Basically, in all videos that are at least 90 seconds long on Facebook, publishers will be able to insert the ads after people have watched a video for at least 20 seconds, according to Business Insider. In other words, when you are watching any videos that are 90 seconds long, an ad will pop up after 20 seconds, and you will need to finish watching the ad in order to keep watching your video, that’s why it is called ‘mid-roll’, rolling in the middle of your video! YouTube’s one is called pre-roll video ads.

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image from Quickmeme

I’ve just experienced this new ad feature few days ago, and I’m sure there are people who dislike this feature as much as me. There has been a clear notion for marketers and publishers that most people do not like to be interrupt by ads when they are using social media. And there may be a chance that the engagement would drop after ads are inserted into videos on Facebook, but media analyst Rebecca Lieb said that ‘common sense would dictate that if a viewer has invested 20 seconds in a video, they’ll hang in there for the end’.

What Rebecca Lieb said is exactly what I did, because I was already half way through the video, and I just wanted to watch the end of it even though the ad just pop up.

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image from meme generator

Facebook’s mid-roll ad feature indeed is a new way of increasing their revenue, by selling advertising space where other organizations can effectively rent that space to get their message out. For companies and marketers, advertisement in video form is become more and more important, as marketers have noticed the shift of people looking more and engageing more into videos rather than reading wordy posts.

It is important for marketers to understand why this shift happen, just so companies may have to change their marketing strategies when approaching their customers. I think the fairly obvious reason that people choose to watch a video rather than reading something with a thousand words would be because video is simply more interesting. According to Visual Narrative, ‘video gives you the change to go deeper’, in that case, a company is able to explain and expand itself in a video, which will lead to the success of grabing customers’ attention.

Indeed, not only Facebook and YouTube have noticed the shift from words to videos, but many other social media such as Instagram, Snapchat have been adopting to the idea of video feed, which allows people communicating and sharing with one another in video form rather than the very traditional posts and comments.

Facebook will now sell the ads and the revenue will be split, with publishers receiving a 55%, which is the same revenue split as YouTube, according to Recorde. I think it is interesting to think about it as a publisher, if both YouTube and Facebook are offering the same payout, would you choose to advertise on YouTube, or Facebook?

Want something different from everyone?

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image from Converse,  http://www.converse.com/uk/en/landing-design-your-own

Do you like create your own unique converse sneakers? Or customizing your own flavor and design of Kit Kat chocolate in a special design box?

Customization is one of the biggest digital trends that companies are aiming at, because by allowing customers to create their own unique products according to their preferences and specific needs, it is more effective to elevate customer loyalty and engagement.

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image from http://stoppress.co.nz/news/mcdonalds-burger-story

One of the most common customize product offered would be Mcdonald’s ‘create your own’,which allows customers to customise their burgers via a digital touchscreen that offers a list of 20 ingredients. To be honest I create my own every single time when I bought a burger from Maccas just because I want more tomatoes but none of the pickles in my burger!

Because nowadays customers are looking for more varieties and options, McDonald’s spokesperson Kim Bartlett said that create your own is ‘more as an evolution’, ‘McDonald’s is innovating and changing again to meet the needs of our customers, customers will have more options than ever before.’

quote from Kim Bartlett, http://stoppress.co.nz/news/mcdonalds-burger-story

Providing product customization can help companies boost their sales on their websites, more importantly customization helps companies to differentiate their products from their competitors at this time when customers are comparing prices and quality of products with similar features on the Internet. When customers interact with the product, design their own and personalize them online, are far more likely to purchase them.

Here I’ve picked out some of the key points of benefits of customisation from Dan Ostroff‘s article:

  1. Free publicity – a cool customization option in the product line will allow your company to be a hot topic to discuss
  2. Higher prices – customers are willing to pay a higher price for customization product because it is unique and design by themselves
  3. Free market research – a company can better understand what the customers want and looking for from the customization products
  4. Stronger Online Presence – by offering customized products on the website, company gives consumers a reason to buy through its website, because the more internet users that visit the site, in return it gives a higher ranking on Google for related product searches
  5. Create greater customer loyalty – by giving customers what they want and desire when they want it, they’re more likely to stick with the brand, because the company has always been successfully satisfy their needs and wants

source from http://blog.doogma.com/product-customization-for-your-business/

If you are interested in customizing something, below are some products that I know is doing it!

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image from Nike

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image from Furla

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image from Diana Banh

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image from Kikki.K

WANT TO FIND A JOB ON FB?

This post is to share a fun and useful fact with all of you!

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image from Dean Morris Cards

DO YOU KNOW THAT WE MIGHT NOW FIND OUR NEXT EMPLOYEE OR JOB ON FB?

Facebook is now making the comprehensive knowledge of its users available to employers looking to hire help. Only available in US and Canada at the moment, where hiring managers can contact potential employees.

Digital platforms are increasingly incorporated into marketing plans and everyday life, also an essential tool for companies to communicate and reach out for consumers.

Even though Facebook released the platform for firms to attract employees and for consumers to look for jobs, are people gonna use it?

It is interesting to think about how much companies would be able to see on my Facebook profile, just photos and posts that I open publicly? Or all the pages I follow and like, music I listen to and my connections to others?

you can read more detail from Entrepreneur

Yes, consumers are now engaging more with digital and online tools, such as online shopping, asking for help online rather than calling up the company and wait for an hour for a respond, comparing prices of different products online etc. Because customers are abondoning the old traditional methods of shopping for example, many companies have opened up website and online shopping in order to chase up the fast-shifting pace of customers. If you do not have an online website for your company, and there are few competitors selling similar products as your company, consumers would have a big change of purchasing from those stores other than yours, just because consumers nowadays wanted things to be convenience and fast!

You, bring along your copy of resume, show up at an appointment time to meet with the hiring managers of the company, being asked questions by the managers, introduced yourself and basically talk about what you can do for the company, that is the traditional way of applying for a job. Companies choose to meet with the interviews because they want to see if he/she is appropriate, not only skills, education but also how your dress and how you look.

But when digital platforms are becoming a more common tools for consumers, Facebook’s new platform of hiring managers can choose to contact the potential employees may later become widely used. Because managers can have a glance about the employee’s profile and resume online before conducting an actual interview, which would reduce their time of interviewing employees one by one.

WHAT ARE THEY?

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I think most of us would have at least one app from the image above on our phone, which one do you use the most?

And can you guess which app is most used nowadays?

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YES! Facebook has been the most famous social network site as of January 2017, according to The Statistics Portal.

As digital platforms are increasingly incorporated into every day life and marketing plans, businesses discovered that social media networks are the new ways to connect with consumers, as well as gaining value in the form of time, attention and advocacy. Many of us do online shopping and browsing rather than going to physical shops, and in order to keep up the trend’s pace, it is essential for businesses to market their products and services using digital technologies. It is also important to note that products and services are now positioned, promoted, purchased, distributed and serviced on the Internet, according to Stoker, R. (2013)

Attracting and grabbing attentions from customers on social media have become a more common strategy for businesses and companies, to tackle how the internet has been constantly changing and how to best use digital tools for their customers.

But have you ever wondering why social media has become such powerful tools and can lead to a company’s failure or success?

606a7f1c85c1e8645a0d4632da420046.jpgimage from Pinterest

Social media really is a great tool that connect customers with the company. Facebook as one of the most used social media tool, often has pages created with thousands of people following that page, which in order words connects people together from all over the world just because they enjoy the same concept/idea/celebrity.

The other reason social media is essential to a company is because of the real-time comments and feedback a company get from it’s customers. Not only connecting the company to customers, but also let company knows what customers are thinking about it’s products. Because customers often express their love and hate through digital platform, company is able to keep track of customers respond in real time.

Go and watch the The Socialnomics 2017! It tells you lots of facts that you wouldn’t know about social media, such as  ↓

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